Introduction to Product Content Management (PCM)
The evolution of Product Information Management (PIM) to Product Content Management (PCM). For organizations that have multiple business divisions, maintain a wide range of products, and distribute those products across a variety of channels, delivering consistent product data to key constituents can be an enormous challenge. The reality is that organizations typically have multiple repositories of structured and unstructured product content, fueled by different departments generating customized content packages for indivdiual audiences, and resulting in inconsistent branding, sales, and marketing efforts. Without centralized and streamlined product content, organizations typically implement one-off content changes, such as format revisions or data customization, which only creates further inconsistencies. In order to deliver uniform messaging across all channels and proactively address indivdual customer product requests, organizations must consolidate all types of product content, including structured content, video, user-generated content, and digital assets. Many organizations today rely on a centralized Product Content Management (PCM) solution to manage, update, consolidate, and distribute product data as part of a successful eCommerce strategy.
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