Podcast

ETM’s Ali Klaver talks to Tim Lott, Manager of Product Management at Omniture, and Michael Dugan, Vice President of Software Engineering at Forbes.com about how Omniture has helped them succeed in an increasingly competitive market. 

AK: “Let’s start with Tim Lott from Omniture. Tim, can you give us a quick introduction of what Omniture is all about?”

TL: “Omniture has been around for almost 15 years and was just recently acquired by Adobe Systems. We are the leading provider of online business optimization software for managing and enhancing online, offline and multi-channel business initiatives. Our software enables our over 5000 customers to capture, store and analyze information generated by their websites and other sources, thus providing business insights into the performance of marketing and sales initiatives, as well as other business processes.”